16 Oct 2012

Microsoft Surface RT Prices Revealed

After announcing its Surface tablets nearly four months ago, Microsoft has now unveiled the pricing for both of its ARM-based Surface RT tablets at its Microsoft online stores. The 10.6-inch Surface, powered by Windows RT, will go on sale on October 26th and will be priced starting at $499 for the 32GB version without Touch Cover and a 32GB version with the Touch Cover for $599. Microsoft is also offering 64GB model for $699 with a Touch Cover included. 
Microsoft listed its Surface pricing at its online Microsoft Store this morning, but were taken down shortly afterwards suggesting some guy at Microsoft got a bit too excited and put up the page well before its prime time. The company has also listed the prices for its Touch Cover, at $119.99 each, and Type Cover for $129.99. The Touch Cover appears to be available in white, red, black, blue, and purple colors – while the Type Cover is listed as a single item in black.
Microsoft's has already started the marketing campaign of the Surface, with Surface street art spotted in a number of US cities over the past few weeks and another TV/Online Ad. The software maker is expected to hold a Surface reception event for press and analysts on October 25th, and some of the company's holiday pop-up stores will open at midnight on October 26th to start selling the tablets.

Earlier, the WSJ reported that Microsoft anticipated selling as many as 3 to 5 million of these tablets in Q4, which is ambitious, but at least they’re not overpriced for the category.The pricing is in direct competition with the iPad, will it sell like the latter is yet to be seen.
Update: Microsoft’s pre-order page for the Windows RT tablet has gone live, confirming what we had just seen. 
Source: TechCrunch
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