4 Jun 2013

Amazon Launches Indian Marketplace - Amazon.in

Amazon.com, the world's largest online retailer, has finally made an entry into the fast-growing Indian e-commerce market with its web portal Amazon.in.

Buyers can browse through a catalogue of 7 million local and imported books and 12,000 titles from movies and TV shows to begin with. The company is planning to expand its product footprint to cameras, mobiles and other electronics devices in the coming months.

Unlike the US website, which has both Amazon owned products as well as third party products. The Indian website does not own any merchandise, but merely acts as an aggregator to all the retailers who wish to exhibit their products on the website. Amazon will not stock and sell its own products because India's FDI regulations do not allow online multibrand retailers to sell their own products.

Amazon has signed up 100 vendors across the country so far and has set up a 1.5 lakh sqft fulfillment center in Mumbai to service online orders. Any of the lakhs of retailers in India can hope to sign up with Amazon and sell their products online.

"Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and grow their business online," said Amit Agarwal, vice president, and country manager, Amazon India.

It will be interesting to see, how the company fares with the stiff competition from Indian retailers like Flipkart, Snapdeal and Homeshop18.

Amazon India is already operating Junglee.com, a price-comparison portal launched in February last year. Instead of selling products on its web page, Junglee.com sends visitors to the website of the seller.

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